WEBSITE DESIGN
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SPREADING THE GOOD NEWS.
A local farmer who is good friends with my parents reached out to me to help him with a logo to brand his farming operation, but he also needed to bring his website into the 21st century, so this project became a multi-faceted one from the start. I started concepting the logo out from a couple of reference logos he sent over that he liked.
Since this client already had a website, I spent some time clicking around and found an aerial drone view of his headquarters that showcased an iconic red barn, ample feedlot space, and mature trees lining the property. I knew right away that the barn needed to be the anchoring component of this logo, and my color palette needed to support that. I chose a strong triad scheme of red, black, and gray for the main imagery with his primary business name in white.
I put together a sheet of font combinations once the main imagery was in place. I was thrilled when he picked the script style version as I knew I could easily incorporate that font family into my primary and secondary headings throughout his website, which would only further communicate and strengthen his brand.
This assignment was unique but also very rewarding, as this client is not only successful in agriculture, but also a very skilled writer as well. He routinely writes devotional content for his local church, and uses the website that I built him to share those words of encouragement with others. It was an honor to help him spread the good news!
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A LEADER IN TRANSPORT GETS A MAJOR DESIGN OVERHAUL.
One of my very first projects upon starting with Crete Carrier was to tackle a full-on redesign of their flagship website. Crete is a multi-million dollar company with an excellent reputation, so I knew the onus was on me to deliver a site that not only looked appealing, but was very informative and user-friendly as well.
This site was my first foray into the Divi Builder, a web gridwork theme that integrates seamlessly with WordPress. This site has taken on an ever-changing, ever-improving look since we initially launched it in the fall of 2020, and is a strong source of pride for me. I have taken great care to incorporate custom coded interactive buttons, popups, mouse hover-enabled hidden content, and much more - all in the name of furthering the user experience and giving this site appeal to both first-time and repeat users. I hope you will take some time to check it out yourself!
